Mindful Styling Campaigns

Solving global warming takes more than just trees

Style Consciously is a new initiative by Chatters, Canada’s largest salon-based retailer, that promotes mindful choices—"choices that positively impact your health, lifestyle, and environment."

Chatters notes that the "hair industry creates 421,206 lbs of beauty waste per day" and Style Consciously is a campaign and product line that raises awareness of this fact and combats it. As part of the initiative, the salon-based retailer is working with Green Circle to reduce and repurpose waste—from turning aluminum foils and colour tubes into usable raw materials to consciously recovering hair to support stormwater filtration, commercial insulation, and more.

All products in the Style Consciously line are vetted to help one enjoy cleaner and greener beauty practices. The formulas are sustainable, cruelty-free, vegan, and made with clean ingredients.