Sustainable Alkaline Water
Perfect Hydration Debuts Full rPET Bottle Line and Aluminum Options
Grace Mahas — October 30, 2024Perfect Hydration is revolutionizing the alkaline water category with its complete transition to environmentally conscious packaging solutions. The brand has unveiled a comprehensive redesign that includes 100% post-consumer recycled plastic (rPET) bottles and aluminum packaging options, making it the first alkaline water brand to offer a full sustainable portfolio. The new design maintains the brand's signature blue colorway while introducing a modernized logo and cleaner typography that emphasizes both performance and environmental responsibility.
Beyond its aesthetic updates, Perfect Hydration has demonstrated its commitment to sustainability through tangible innovations in its packaging ecosystem. The brand's gallon, 1-liter, 1.5-liter, and 20-oz containers are now produced using BPA-free rPET-1 plastic, which is fully recyclable across all U.S. municipal systems. Additionally, Perfect Hydration has introduced 16.9-oz cans and 16-oz bottles in infinitely recyclable aluminum, providing consumers with multiple eco-friendly options while maintaining the water's signature 9.5+ pH level and electrolyte-enhanced profile.