Educational Content Series

The latest Puma Initiative introduces '#KnowYourStuff' series, an educational series tackling the environmental impact of leather and its sustainable alternatives. Designed to engage younger consumers and foster informed choices, this seven-episode series explores critical topics such as animal welfare, deforestation, and emerging material innovations.

Led by Aishwarya Sharma, a Puma Global Goals Ambassador, the series takes viewers on a journey through leather production, featuring insights from Puma stakeholders and PETA representatives. Available on Puma’s YouTube channel and Sharma’s Instagram, the content aims to demystify sustainability challenges in the fashion industry.

As leather accounts for just 4% of Puma’s footwear materials, the brand underscores its commitment to certified sourcing and innovation. By combining transparency with education, #KnowYourStuff empowers Gen Z and millennial audiences to shape the future of sustainable fashion. This initiative aligns with Puma’s broader promise to drive positive environmental change through informed dialogue and responsible practices.

Image Credit: Nik on Unsplash