Eco-Focused Esports Initiatives
GameSquare and Mastercard Tackle Deforestation with a New Game
Kanesa David — February 8, 2024
GameSquare is teaming up with Mastercard to launch a custom Fortnite experience that raises awareness about deforestation. Utilizing GameSquare’s Moonlight Studios, the 'Restore the Forest Speedrun' challenges players to generate trees while playing the exciting and immersive title.
Twitch streamers Masayoshi, Maya, and ImDontai will promote the game, helping consumers take advantage of the environmental perks. This initiative aligns with Mastercard’s Priceless Planet Coalition to restore 100 million trees, contributing to a greener future. This collaboration reflects Mastercard's commitment to environmental sustainability, alongside eco-focused partnerships with Lyft, SiriusXM, and artist SZA for its GRAMMY Awards campaign.
"It takes more than one person or one company to create scaled impact for the planet. We are merging passion and purpose in a way that, through a major cultural event, rallies people to come together to create collective action for the planet," said Rustom Dastoor, EVP of Marketing and Communications at Mastercard North America.
