Flood Warning Protest Signage

The challenge is enormous

Phantom creative agency has launched "an alarming redesign of the UK's flood warning symbol" to raise public awareness about the impending risks of climate change that threatens to sink the country. The images feature iconic UK buildings submerged in water including the London Eye, Big Ben, Blackpool Tower, St Paul's Cathedral, and The Liver Building -- to name a few.

The new images include the slogan "SEVERE FLOOD WARNING. The UK must take climate action now." The design agency is urging protesters to "flood the streets" with the signs as well as "flood Google Images" by uploading the image online with the meta tag "flood warning sign UK." Lastly, the initiative also asks users to "flood MP inboxes" by emailing local members of parliament with the message.