Sustainably Packaged Yogurt Cups

We know the problem

Yoplait is revamping its packaging practices with a new partnership that brings Elopak's sustainable fiber-based cartons to the brand's portfolio under Yoplait en Brique. The introduction of Yoplait en Brique represents a strategic response to the increasing demand among French consumers for sustainably packaged products.

These new cups boast a composition of 78% renewable materials, making them significantly more mindful due to their reduced packaging content. They weigh approximately 750g, which equates to about six normal yogurt cups.

“The Pure-Pak eSense carton uses 50% less packaging than six 125g tubs of Yoplait yoghurt, addressing rising concerns over packaging waste. And for convenience at home, one carton takes up less space in the fridge compared to the plastic pot pack format and is easy to grab and completely resealable,” said Elopak France's Guillaume Calmels.