Seaweed-Based Shoe Packaging

We can afford it

With many shoes still shipped with the actual shoebox and the outer shipping container, there's a need for more sustainable footwear packaging. Shoe brand Ales Grey partnered with material innovators Sway to create a more sustainable option with compostable, bio-based components.

The seaweed-based packaging innovation gets rid of the traditional shoebox design entirely and instead favors a design that reduces overall materials and weight. A 100% biobased, rapidly compostable film protects the shoes during the shipping process, eliminating the overall packaging needed by a staggering 50%. As Julia Marsh, Sway co-founder and CEO, told Dieline, "the packaging shouldn't be heavier than the already lightweight footwear."

Products like the Ales Grey Malibu Recovery Slides can be found in this sustainable footwear packaging, which is not just industrial-compostable but also home-compostable.