Polluted Air-Created Pencils

Innovation is bringing us new hope

Nasal drops brand Otrivin works in collaboration with creative agency Wunderman Thompson in both Singapore and India to develop Pollution Capture Pencils. It is non-toxic writing stationery that is made from polluted air that is collected by air purifiers. The pencils are distributed out to underprivileged children in Bengaluru, which also works as a fundraising tool as well.

All of the profits made from the Pollution Capture Pencils will go towards financing more air purifiers to be installed by schools that are most affected by polluted air. Through this new initiative, the brand has goals set in place to purchase 100 new air purifiers early this year to be installed at the schools. The aim is to create a healthier ecosystem that can be self-sustained.

Image Credit: Wunderman Thompson