Air-Purifying Interior Paints

The challenge is enormous

Unlike standard interior paints that enhance the visual appeal of spaces but introduce harmful volatile organic compounds, Gush’s air-purifying paints passively remove VOCs from the air. A proprietary catalyst is responsible for breaking down pollutants into water and carbon dioxide. And as the brand states, “99% of pollutants are removed in just 21 hours.”

Gush recently refreshed its brand with the aid of Pentagram and its new identity integrates molecule motifs to underscore how seemingly small changes can make a positive impact on a large scale.

Gush’s easy-pour pouches are cradled in intelligently shaped secondary fiber packaging that doubles as a paint tray, complete with a slot to rest the handle of a roller for a mess-free experience.