Brand Rating Website Expansions

What can I do?

The sustainability platform 'Good on You,' renowned for rating fashion brands on their ethical and environmental practices, has expanded its reach into the beauty industry. The platform aims to bring greater transparency to the beauty sector by evaluating cosmetic companies' sustainability and ethics.

Using a five-point rating scale, Good on You assesses beauty brands based on criteria such as environmental impact, animal welfare, and labor conditions. The platform dives into crucial issues like whether brands are vegan and cruelty-free and their efforts to reduce climate impact and protect human rights. The expansion marks a significant move in promoting transparency and sustainability in an industry that often lacks openness.

According to Good on You’s new scorecard, a majority of beauty brands fail to meet essential ethical standards. By expanding into beauty, the platform seeks to create a more informed and responsible consumer base, much like it has done in fashion.