Zero-Waste Beauty Solutions

The beauty industry's waste problem is finding an elegant solution through an innovative collaboration between evolvetogether and goop. The brands have introduced a revolutionary exfoliating bar soap that completely dissolves after use, eliminating packaging waste while delivering a premium skincare experience. This plant-powered formulation combines coconut shell for gentle exfoliation with shea butter, murumuru butter, and olive oil, creating a daily cleansing ritual that prioritizes both skin health and environmental consciousness.

The partnership, which includes Gwyneth Paltrow joining evolvetogether as an advisor, demonstrates how luxury beauty can embrace zero-waste principles without compromising on efficacy or experience. Scented with notes of cardamom, violet, and cedarwood, the soap exemplifies how sustainable beauty is evolving beyond basic functionality to offer sophisticated solutions for environmentally conscious consumers. Each dual-pack unit features completely dissolvable packaging, setting a new standard for sustainable personal care products.