AAPI-Owned Zero Waste Skincare

Seadrop Skincare, a pioneering skincare brand, has unveiled its groundbreaking, patent-pending Hydrating Seafoam Cleanser - the industry's first waterless, crushable facial cleanser. Founded by Serena Advani, formerly of Estee Lauder Companies, Seadrop is not only AAPI and woman-owned but also champions ethical practices being Leaping Bunny certified, vegan, cruelty-free, and fully committed to zero-waste.

Drawing inspiration from her Indian heritage, Serena has modernized the age-old practice of 'just-add-water' face masks, a tradition passed down through generations in her family. Traditional liquid facial cleansers predominantly contain water, which necessitates artificial preservatives due to its bacterial breeding nature. Seadrop's innovative approach eliminates water, resulting in a cleanser that's free from artificial preservatives, making it environmentally friendly and skin-friendly.

Furthermore, Seadrop's commitment to sustainability is evident in its biodegradable refill system, designed to combat single-use packaging pollution. This transformative cleanser heralds a new age in skincare, emphasizing sustainability without compromising on quality.