Compostable Everyday Underwear
Cou Cou is Redefining Daily Underwear for a New Generation of Women
Laura McQuarrie — December 21, 2021With its elevated everyday underwear and intimates, Cou Cou is on a mission to "bridge the gap between our lingerie and underwear drawer, so you don’t need to compromise comfort for cuteness." The brand sees intimates as self-care and comfort and sustainability are put first with the use of 100% GOTS Certified Organic Cotton, a fabric that is completely compostable.
When it's time for intimates to end their usable life, their trims can be removed and they can be composted to start the next stage of the renewable cycle. Cou Cou notes that the intimates are best cared for with gentle hand washing, lower temperatures and air drying to further reduce the impact.
The Core Collection from Cou Cou includes essentials like camisoles in basic black and white, as well as various underwear styles, also in classic colors.