Sustainable Zero-Waste Scrunchies
Hernest Project Emphasizes “Soft, Stylish, and Sustainable”
Kalin Ned — September 17, 2021
This zero-waste scrunchie by ecologically minded brand hernest project is versatile both in style, as well as in the materials used. Offered in nine colors (including Oatmeal, Forest Green, Marsala, Outer Space, Copper Brown, Indigo Blue, Wet Weather, Sepia Rose, and Black) the fabric is incredibly soft.
hernest project has always made a point to emphasize the importance of sustainable production and the zero-waste scrunchie is no exception (as the name probably suggests to you already). The chic, minimalist hair accessory is made out of 100% post-production items. More specifically, the brand upcycled old prototypes, leftover sample fabric, unsellable customer returns, and production failures. In addition to this, hernest project also included an eco-conscious elastic as well, made out of Organic Cotton and Natural Rubber which makes it 100% biodegradable.
Image Credit: hernest project
