Fashion Waste-Reducing Brands
Virgio is Using Technologies to Prevent Production of Excess Waste
Colin Smith — November 21, 2024Virgio is setting a new standard in sustainable fashion by leveraging technology to ensure every aspect of its production aligns with eco-conscious principles. The company uses real-time data analysis to create collections that meet consumer demand without overproduction, thereby reducing fashion waste. Each garment is equipped with a QR code, allowing customers to trace its carbon footprint from production to disposal, fostering transparency and empowering consumers to make informed choices.
Virgio's commitment to sustainability begins at the design stage, where the in-house design team prioritizes the use of natural, biodegradable fabrics, recycled textiles, and deadstock materials. This approach prevents excess fabric from ending up in landfills and reduces the environmental burden of textile waste. The brand also uses azo-free dyes, ensuring safety for both the environment and consumers. Virgio's garments are designed to last, encouraging a shift from fast fashion to investing in pieces that can be worn season after season.
In addition to its environmental practices, Virgio is PETA Vegan certified, ensuring its garments are cruelty-free and never involve animal-derived materials. The company partners with Sedex-certified factories to ensure fair wages and safe working conditions for its workers, with a strong emphasis on gender equality. Virgio's eco-conscious mission is further supported by its compostable packaging, made from cornstarch, ensuring no plastic waste is added to the environment. By inviting consumers to invest in long-lasting, ethical fashion, Virgio encourages its community to be part of a movement that respects both people and the planet.
Image Credit: Virgio