Traceable Organic Bedding
Boll & Branch's Origin Track Shares Full Transparency with Customers
Laura McQuarrie — April 25, 2024100% organic bedding brand Boll & Branch introduced the Origin Track platform to give customers the power to trace the story of their bedding from seed to sheet. Every item produced by Boll & Branch, past and present, is fully traceable by entering a unique lot number into the tech platform.
Since 2014, Boll & Branch has championed a better end-to-end system by collaborating with family-owned farms and factories. Now, the brand invites consumers to view every step of the journey the luxury home textiles take before reaching their homes.
With Origin Track, Boll & Branch is the first in the bedding industry to offer direct insight into its supply chain, showcasing every production stage from farming, spinning, dyeing and cutting to constructing.