Mouthwash Concentrate Refills

The challenge is enormous

Mouthwash brand Listerine has debuted the new concentrate refills, allowing customers to refill their Listerine products without purchasing a new bottle. As refillable products become commonplace in most categories, brands are experimenting with Refill-at-home models to make their products more accessible. Marketed as a way for consumers to help contribute to healthier mouths and a healthier planet. The reusable bottle, composed of PET with a PP closure, is also readily recyclable.

“Listerine is committed to helping people achieve the best oral care in a way that is responsible and more sustainable to help protect our planet,” says Jessica Snell, R&D director of Global Oral Health at J&J. “The Listerine Cool Mint Zero Alcohol Concentrate product was prioritized by Listerine’s scientists and packaging engineers, who worked to ensure that it met our rigorous standards for product safety, quality, and efficacy.”

Image Credit: Listerine