Nordic Personal Care Brands

Inspired by the Nordic simplicity of its name (a playful nod to “groom”), grüum was founded by four friends on a mission: to create beautiful, practical products that are kind to both people and the planet. The brand's gender-inclusive product line celebrates natural ingredients, ensuring every item is as gentle on the environment as on your skin. From skincare to haircare, grüum offers a variety of reliable options to help you stay clean.

grüum offers flexible options regardless of who you are shopping for. Individual products are available for one-off purchases, while thoughtfully curated gift sets make eco-friendly living an effortless choice. For those who discover a must-have item, grüum’s subscription model ensures you’ll never run out.

Product highlights include the hår Shampoo Bar, the glôs Conditioner Bar, mjölk Luxurious Bath Milk Bar, and lysa Facial Exfoliator, among others.

Image Credit: grüum