Carbon Emission Reduction Solutions

Equativ Launches GreenPMPs on its Maestro platform, giving advertisers the tools to lower digital ad emissions while maintaining top-tier performance. The integration empowers brands to easily exclude high-emission inventory in real-time, offering a practical solution for environmentally responsible advertising at scale.

Building on Sharethrough’s pioneering launch of GreenPMPs™ in 2022 -- developed in partnership with emissions measurement leader Scope3 -- the updated tool now seamlessly filters high-carbon placements with a single toggle. This enhancement lets advertisers reduce campaign emissions by up to 25% on average while boosting metrics like viewability and click-through rate. Brands like Horizon Media have reported a 50% drop in emissions with improved results.

As climate-conscious consumers increasingly expect companies to act on sustainability, Equativ’s innovation comes at a pivotal time. With 89% of people surveyed agreeing that businesses must address climate change, GreenPMPs offer an efficient path forward.