Unravelling Yarn Collectibles

There are tons of collectible surprise toys for kids that are made up of small packages and boxes to unwrap and Ravel Tales puts a yarn-themed twist on this popular concept. The newly launched toys sold out on Amazon within their first week, especially as they offer a novel, waste-reducing experience." As Rick Mershon, SVP of Sales and Marketing, says: "We knew we wanted to create a collectible that incorporated the unboxing experience into its play patterns to create a product with almost zero waste."

Ravel Tales have kids unwind a ball of yarn to reveal a dozen surprises like DIY accessories, sheets of stickers and button charms. With each new layer that's unraveled, there's something new to create, such as a pet bed or a friendship jewelry piece.