Unravelling Yarn Collectibles

We can fix this

There are tons of collectible surprise toys for kids that are made up of small packages and boxes to unwrap and Ravel Tales puts a yarn-themed twist on this popular concept. The newly launched toys sold out on Amazon within their first week, especially as they offer a novel, waste-reducing experience." As Rick Mershon, SVP of Sales and Marketing, says: "We knew we wanted to create a collectible that incorporated the unboxing experience into its play patterns to create a product with almost zero waste."

Ravel Tales have kids unwind a ball of yarn to reveal a dozen surprises like DIY accessories, sheets of stickers and button charms. With each new layer that's unraveled, there's something new to create, such as a pet bed or a friendship jewelry piece.