Refillable Beauty Tech Advances

Albéa Cosmetics & Fragrance is making significant strides in circular beauty with the latest evolution of its 'TWIRL' refillable jar. Originally launched in 2022, TWIRL helped reduce environmental impact by over half after just two refills. Now, Albéa has introduced a version made entirely with PET components -- both lid and base -- making it easier to recycle while maintaining its refillable function.

This redesigned jar reflects the brand’s commitment to improving the sustainability of cosmetic packaging through both material innovation and user-centric design. TWIRL’s intuitively guided screwing system ensures a seamless refill experience, encouraging consumers to opt for repeat purchases rather than replacing the entire jar. By prioritizing ease of use, Albéa aims to normalize refillable beauty habits without compromising elegance or functionality.

Manufactured in France at the company’s skincare packaging hub, the new TWIRL supports Albéa’s broader shift toward recyclable polymers like PET, PE, and PP. T

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