Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Colin Smith — March 4, 2024
'Mini Humans' is a new sustainability-focused range of babycare products launched by The Conscious Beauty Group (CBG), the parent company of eco-friendly hair care brands We Are Paradoxx and Supernova. The line is designed specifically for children with sensitive skin and is now available at Target. The launch of Mini Humans is especially significant for CBG CEO Yolanda Cooper, who has a toddler with sensitive skin.
The five-item line includes Baby Body Lotion, Baby Bubble Bath Soaks, Baby Curl Shampoo, Baby Curl Conditioner, and Baby Shampoo + Body Wash, each priced at $9.99. These formulas are packaged in aluminum bottles with fully recyclable accordion pumps and contain 97% to 99% natural formulas. Furthermore, Mini Humans meets Target Zero and Target Clean standards for packaging waste reduction and clean formulations, respectively. CBG expects to reach $2.5 million in sales from this new venture.
