Dissolving Micellar Wipes
Fig. 1's Micellar Oil Cleansing Wipes Leave Zero Waste Behind
Laura McQuarrie — October 11, 2023
The many benefits of micellar water usually come from a bottle but Fig. 1 is introducing a new format with its Micellar Oil Cleansing Wipes that work hard to gently remove makeup with a swipe.
Beauty consumers are increasingly seeking the convenience of liquid skincare products in the form of convenient, on-the-go wipes, allowing for effortless application and portability without compromising efficacy. These innovative wipes cater to busy lifestyles, offering a quick and effective solution for maintaining a skincare routine, even when time and convenience are at a premium.
Although single-use wipes are not always the most earth-friendly, the sustainable brand partnered with Conserving Beauty to develop completely dissolvable wipes for a "zero-trace cleanse" experience.
