Vibrant Reusable Gift Wraps
Keiko Furoshiki Merges Japanese Tradition with Sustainable Design
Debra John — November 5, 2024
Keiko Furoshiki is a brand that combines Japanese tradition with sustainable design, offering eco-friendly alternatives for holiday gifting. As the recipient of "Dreamday's 2nd Annual Holiday Accelerator, Keiko Furoshiki emphasizes the importance of meaningful and sustainable practices during the holiday season."
Furoshiki is "a traditional Japanese method of wrapping gifts using beautifully designed fabric; this centuries-old practice not only serves as packaging but also as a versatile accessory, which can be repurposed as a handbag or hair wrap." Founded by Japanese American artist Keiko Kira and her family, Keiko Furoshiki aims to modernize this approach to address the environmental challenges associated with single-use paper gift wrap.
By providing vibrant and reusable wraps, Keiko Furoshiki enhances the gifting experience, allowing individuals to elevate their presents while promoting sustainability in their holiday celebrations. This initiative highlights the intersection of cultural heritage and eco-consciousness in contemporary gifting practices.
Image Credit: Keiko Furoshiki
