Deadstock Icelandic Outerwear
66°North Introduces the Sustainable 'Kría' Collection
Kanesa David — April 3, 2024
Outwear brand 66°North has unveiled the latest iteration of its 'Kría' collection, named after the Arctic Tern that graces Iceland's coastlines.
The Kría line repurposes surplus materials, aligning with Iceland's waste conservation ethos. The collection comprises seven limited-edition pieces, with all but one crafted from 'deadstock' fabrics. Leveraging the extensive expertise gained from nearly a century of manufacturing, 66°North emphasizes durability and longevity in each piece. Their longstanding repair service complements their offerings, reflecting the brand's circular approach.
This approach showcases 66°North's craftsmanship and engineering prowess and highlights its commitment to sustainable practices throughout its production process, contributing to a more eco-conscious fashion industry.
The new capsule collection will launch online and in 66°North stores on April 1.
