Advocacy Group Apparel Lines

Advocacy group Parley for the Oceans is making a bold move in sustainable fashion by launching its own collection in partnership with Dover Street Market. This initiative aligns with Parley’s mission to develop next-generation materials through its newly established investment arm, Parley Future Material (PFM). The organization aims to shift the industry toward innovative, ocean-friendly alternatives by investing in biodegradable and regenerative textiles.

The Parley collection will serve as a testing ground for these materials, showcasing their potential beyond traditional fashion applications. The partnership with Dover Street Market will support product development and distribution, ensuring the collection reaches a global audience. This venture also complements Parley’s ongoing collaborations with major brands, reinforcing its commitment to reducing fashion’s environmental footprint.

By integrating material innovation with high-end design, Parley challenges the industry to adopt sustainable practices at scale. This move sets a precedent for brands hesitant to embrace radical change, demonstrating the viability of eco-conscious alternatives.

Image Credit: Parley Future Material