Repurposed Organic Fabrics

Baserange, known for its commitment to sustainable fashion, continues to exemplify its 'slow growth' approach through the recent expansion of its product offerings.

The brand’s new menswear line—designed to be unisex—was developed using organically sourced cotton and natural dyes, emphasizing the value of time, experimentation, and intention in sustainable design. The process, which spanned three years, focused on a limited color palette of navy, black, and gray, while exploring diverse silhouettes. The "naturally occurring irregularities in fabric and color reflect the brand’s message: that softness, uncertainty, and imperfection are valid expressions of identity, particularly in menswear."

This ethos mirrors Baserange’s broader business model, which values thoughtful progress over rapid scaling. More than a decade after its founding, the brand now includes an extensive ready-to-wear range. Recent additions include its "first home goods line—featuring organic cotton and EcoVero viscose towels, table linens, and bedding, as well as pillows made from repurposed fabric scraps and surplus materials—further reinforcing its dedication to circularity and ecological responsibility."

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