Period-Inspired Fashion Capsules

The challenge is enormous

Nadya Okamoto, a prominent advocate for period care, social media influencer, and CEO of August, recently collaborated with sustainable fashion brand CHNGE to launch an exclusive apparel capsule for Women’s History Month. The collection draws inspiration from free bleeding, menstruation, and period advocacy, offering a variety of items including t-shirts, tank tops, sweat suits, and more.

The campaign for the Nadya Okamoto x CHNGE collection maximizes its strategy by launching the product line with a campaign featuring "a mix of well-known content creators and those who identify as transgender menstruators," including Joshua Lee, Z Walsh, Savannah Vinson, Teddy Siegel, and more.

The Nadya Okamoto x CHNGE collection also has a philanthropic component—for every item purchased, August pledges to donate 20 100% organic cotton pads to the non-profit organization No More Secrets. This initiative reflects a commitment to supporting menstrual health and accessibility to period care products for underserved communities.