Regenerative Fashion-Focused Partnerships

Anthropologie has reinforced its dedication to sustainable fashion by extending its collaboration with Kiss the Ground, a nonprofit advocating for regenerative agriculture. This ongoing partnership, now in its second year, has already contributed to converting 25,000 acres of farmland to regenerative practices through corporate and customer donations exceeding $250,000. Additionally, the brand has supported grants aiding over 200 farmers in adopting these eco-friendly techniques.

Alongside this initiative and its collaboration with Kiss the Ground, Anthropologie is introducing its third collection of regenerative cotton apparel, featuring updated versions of popular items like the Colette Jeans and Billy Tee. All of the silhouettes will be made with Regenagri® certified cotton. To further engage consumers, the company is organizing in-store fundraising events with its sister brand, Terrain. Through these initiatives, shoppers will have the opportunity to contribute to regenerative agriculture efforts through checkout donations.

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